First of all, don't try starting it with the choke. You don't need it in this weather. Secondly, if you are smelling fuel, your carbs are flooding. That could either be choke or your float valves are stuck.The way to check overfuelling is to whip out a couple of spark plugs one from either end and if they are black you are running way too rich. You will need to clean or renew them (NGK BPR6ES - 1mm gap).
To check float valves, Carefully take off the tops of the float chambers and see how much fuel if any is in there. If its empty it's stuck closed but my guess is that they could be stuck open and not cutting fuel at the right time. It only takes a little bit of crud to stop them working properly. Move the float up and down whilst blowing through the inlet pipe to listen for air flow & stop.
Lastly, you need to check the float height. Turn the float lid upside down and measure the gap between the float and the lid. I think it's around 4mm but you need to check. A drill bit is a good measuring tool.
If all is well with all that, the next area is the dizzy. If you are using a mechanical points dizzy, you will need to check the gap. Also check for pitting on the contacts.