SPLITFIRE SETTLES FTC CHARGES:
ECONOMY, EFFICIENCY CLAIMS ARE DECEPTIVE
In the latest in a series of FTC cases targeting deceptive ads for products that promise to improve automobile performance and economy, SplitFire, Inc., has agreed to settle Federal Trade Commission charges that economy, efficiency and improved performance claims for its spark plugs were false or unsubstantiated. The agreement to settle the FTC charges will bar SplitFire from making deceptive claims about fuel economy, emissions, horsepower or cost savings. The company also will be barred from misrepresenting the results of tests, studies or research and from misrepresenting testimonials.