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I have read through the four pages of posts prior to this one, and most of what is there is what I have experienced through several on line clubs, notably: InternetZCarClub, DatsunHerritageMuseum.com, ClassicZCars.com, 300ZXClub.com, CoastalZClub.com, and ZCCA.org.I am or have been a member of close to 100 Online Z Car Clubs most of which I lurk on to see what is going on! I have also worked on and off for several years on building TheZCommunity.org-currently in the weeds.
What I have seen in each of these clubs has found is Membership has waned because:
1) Almost every Z forum out there ends up with essentially the same content-and there are new Z Clubs posted regularly. Content gets cut and pasted and rebranded...With YouTube and Google, pirating content can allow anyone to build a knowledge base of harvested content and to be seen as an expert i-even for those with little or no real experience, On a similar vein, unless you take strides to keep strictly factual information archives will become tainted with posts that are fraught with misinformation. Too many people/vendors take what they think/what will sell and post as true even when Original Nissan Documentation proves otherwise..Facts need to be defined and protected! With DatsunHeritageMuseum we were going to be telling MR.Ks story and to keep the content from being modified, we considered tiered memberships from a free for signing up membership to several tiers of paid membership and finishing with an nominated and approved free membership for those that were constantly involved and passionate!
2) Most New Z buyers have less than a passing interest in older versions-despite what they may say. Nissan is only interested in selling the current version-so any event wanting Nissan to participate has to feature the latest and greatest above all else. For several years With Coastal Z Club I made up a welcome kit for the local Nissan dealer to present to the buyers of every new Z and asked them to email me contact info if the buyer wanted to be welcomed to the local Z community-I put out 129 kits with 129 personal welcomes and personal invitations to the website, the next meeting, and of those, four people actually became members and continue to be actively involved-most came to a meeting or two, and expressed interest, and gradually falling from participation.
3) More People will actively complain(from the comfort of their keyboard/phone/etc about what is lacking than get off their ass and actually do something about it.
4) Everybody wants to hear they have the best Z. Pictures from events bring new viewers, praise of each car will bring many viewers into limited but not lasting involvement, demonstrating this USA based Z content magazines have gone to subscriber based and event content to keep their rates-"I'll subscribe for as long as I can see what I want to and that is how great my car and my friends cars are
Facebook is easy and most new Z owners know how to gas up and drive, with little interest in much else-other than its instant gratification in what they bought for, bolted on, did to, their Z. I can get 1300 peoples attention at a moments notice-for a couple of minutes...I can get 22500 views of my Vert project (
http://coastalz.org/forum/viewtopic.php?f=20&t=22 ) through time...but can't get people to post their own projects-they want to see them noticed! When I had a "Z of the minute" photo on the front page the site was getting major hits every day!
5) Nothing beats getting the cars seen and being a Z Ambassador at every opportunity! Marketing a club has to bee done at as many car events as possible as well!
6) Clubs with dues typically don't work well-With Coastal Z Club I offered a great discount at the Local Nissan Dealer on parts(cost plus 10%), an Exclusive Club Keyring, a club Tshirt, a Club Sticker for your car monthly emails, club tshitrs and many other Club wares...our dues were $24 a year-$$18 of it covered the tangables that were included. Selling club branded clothing works.